Archive for October, 2007

guess this firm’s industry

Posted: Monday, October 29th, 2007 @ 9:09 pm in Strategic Planning | No Comments »

I was offered a business opportunity with a new firm. The firm had the following problems: 1) They were under-capitalized. They were only at 10% of goal for year’s end, which was two months away. So poor marketing, poor sales, poor sales forecasting. 2) The firm’s website was difficult to understand. It spoke more of […]

This week’s one-liner

Posted: Thursday, October 18th, 2007 @ 10:30 am in Global Business, Uncategorized | No Comments »

Many languages have a masculine and a feminine form. The feminine form is usually more indirect

inventory of marketing questions abroad

Posted: Wednesday, October 3rd, 2007 @ 7:52 pm in Global Business, Uncategorized | No Comments »

When marketing a product or service internationally, a host of marketing issues come to mind. These issues are separate from staff, legal, technology, and product issues Let’s look at the categories of marketing issues a firm may encounter when marketing and selling abroad. Market Research: Understanding Buyers/Competitors/Market Forces Is the market organized, can you find […]