I was offered a business opportunity with a new firm. The firm had the following problems: 1) They were under-capitalized. They were only at 10% of goal for year's end, which was two months away. So poor marketing, poor sales, poor sales forecasting. 2) The firm's website...

When marketing a product or service internationally, a host of marketing issues come to mind. These issues are separate from staff, legal, technology, and product issues Let’s look at the categories of marketing issues a firm may encounter when marketing and selling abroad. Market Research: Understanding...