I was offered a business opportunity with a new firm. The firm had the following problems:
1) They were under-capitalized. They were only at 10% of goal for year’s end, which was two months away. So poor marketing, poor sales, poor sales forecasting.
2) The firm’s website was difficult to understand. It spoke more of the company’s [...]

Many languages have a masculine and a feminine form. The feminine form is usually more indirect

When marketing a product or service internationally, a host of marketing issues come to mind. These issues are separate from staff, legal, technology, and product issues
Let’s look at the categories of marketing issues a firm may encounter when marketing and selling abroad.
Market Research: Understanding Buyers/Competitors/Market Forces
Is the market organized, can you find information? Where are [...]