Archive for April, 2008

Prepare to “flip” your business model.

Posted: Thursday, April 17th, 2008 @ 4:55 pm in Global Business | No Comments »

It’s true there are markets waiting for American products and services around the globe. But the main success factors for market entry have not always been money, market power or advertising. Successful market entry is often a function of flexibility and creativity. We’ve all seen examples: Market failures We’ve all heard stories of Chevrolet Nova […]