How do you pick a market? Are you looking only at market size and whether or not they speak English? In international market entry, there are many variables including: culture, economics, the amount of local people needed, local production needs, and the ability to preserve your own corporate culture. For a complete list, check out […]
Archive for September, 2012
a) Task them as you would Americans. Today’s management styles are about tasking with autonomy, getting “out of the box” and saying things like: “Here’s the job, you are the team, make it happen.” But do foreign employees really want to take initiative? Many cultures will be paralyzed by that type of approach, and wait […]
How does a firm choose a foreign market for its products or services? If only there was a way to logically “grade” a foreign market to sell into. American firms are often confused and intimidated when they try to choose which country to work with overseas. Many times CEO’s will say: “let’s go to England, […]
Learn enough of the local country’s language to apologize for not speaking it!
The biggest stumbling block I seen in international business is the complete misunderstanding of culture. Culture is often invisible.
When in Rome, do as the Romans. Don’t try to BE a Roman!
There is a joke that a Chinese CEO keeps 3 sets of books: One for his wife, one for his girlfriend, one for the tax man
Denver Business Journal by Bill Decker Date: Monday, August 27, 2012, 6:00am MDT Businesses study countries and their markets as they ponder which international markets to enter. They often ask such questions as: • How big is the market? • What is our market niche? • How do we reach our target market? • What […]