Archive for October, 2012

International Market Entry – Questions Firms Won’t Ask

Posted: Thursday, October 25th, 2012 @ 1:54 pm in Global Business | No Comments »

Businesses study countries and their markets as they ponder which international markets to enter. They often ask such questions as: • How big is the market? • What is our market niche? • How do we reach our target market? • What will our brand look like? • How will we manage our partners and […]