It’s true there are markets waiting for American products and services around the globe. But the main success factors for market entry have not always been money, market power or advertising. Successful market entry is often a function of flexibility and creativity.
We’ve all seen examples:
Market failures
We’ve all heard stories of Chevrolet Nova being sold in [...]

It’s no secret that Asian merger fever is a major trend. It seems the Chinese government holds endless foreign reserves, and is using that cash to acquire Western firms. China and India are showing the world they’re not just low-cost exporters, but also global M&A players.
We’ve seen examples with factories that made clothing and [...]

Aren’t there easier markets to sell into? After all, the language, the culture, the politics and the business methodology are all different in China.
Maybe you should start with Denmark?
Technorati Tags: international business, international advice, international strategy, marketing strategy

Here are examples of the worst international business strategies we’ve seen.
• Follow the client — How many times do we talk to firms that decide to enter a market because their client is doing so? What happens if you lose the client? Does that mean you are stuck in Turkey with no other business? [...]

Many firms are rushing to get their products and services overseas ‹ giving rise to charlatans who try to take advantage of the situation. Trading companies and consultants materialize that seem to be able to fix anything for you overseas.
Here are some telltale signs of fakes and frauds:
“I know everyone in China”
China has quite [...]

About the time the Soviet Union broke up (1992) every American of Russian heritage decided that they would trade with Russia. Of course, no one seemed to have any money to purchase products, so they offered a “barter deal” or a “consignment deal” The idea of consignment is that the US ships the goods [...]

The closing of American factories and the rising trade deficit with China isn’t enough. The latest spate of recalls from Chinese toy factories has led to a new era of “China Bashing.” You may remember that a similar term, “Japan Bashing,” was used in the 1980s. Someone needed to be blamed for the high trade [...]

The Colorado Rockies are in the World Series. It’s a time of joy for Rockies’ fans and all of Colorado.
While we all can and should enjoy the celebration of our local heroes, think about how other cultures and countries might perceive our enthusiasm. Such knowledge is useful to the international negotiator, as it will [...]