Global Business Tip – Market Evaluation

Filed under: Global Business — September 24, 2012 @ 10:56 pm

How do you pick a market? Are you looking only at market size and whether or not they speak English? In international market entry, there are many variables including: culture, economics, the amount of local people needed, local production needs, and the ability to preserve your own corporate culture. For a complete list, check out the

market entry toolkit.

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