Global Business 1-2-3

Global Business 1-2-3 is crucial reading for all businesses.

Bill Decker has drawn upon two decades of global marketing to document the insight needed for anyone wishing to work internationally.

Business students as well as managers may notice that courses dealing with startups tend not to cover the subject matter needed. Textbooks often explain theories, and shy away from the reality that entrepreneurs experience.

After more than twenty start-ups in the USA and abroad, these lessons from the road have become a collection. These words of advice have come after two decades of business experience, touching five continents. The nuggets are from real life experience, and often deal with issues not covered elsewhere, such as partner management and vendor management. Many of the lessons from the road will seem controversial; all of them are necessary.

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